Srila Prabhupada Letter to Ramesvara, 1st January 1975

“If we simply speak nicely to a person and try sincerely to get him to take the book he'll take it. Why should we adopt unfair means? We should not do anything which will create a bad impression or make us unpopular. People are after these books, they are hankering for them. We don't need to take cheating method. I never had to use any cheating method when I first began. I simply presented the real thing. Basically and practically speaking everything that is done sincerely for Krsna's satisfaction is perfect. But we have to be very, very careful in our dealings with others so that they will not take the wrong view. Just like the gopis. They left their homes in the dead of night to go and meet this young boy Krsna for kissing and embracing. To the ordinary person, this is sinful, but to the devotee, it is worship able and it is considered the highest form of devotion even by Lord Caitanya who was himself a very strict sannyasi. Therefore we are very careful not to discuss this rasa-lila in the presence of ordinary men because they will only misunderstand and commit offence. While dealing with the ordinary men, we must spread this movement in such a way that they will not misunderstand us and take offense. Try to sell as many of my books as possible to your best ability.”