Srila Prabhupada Letter to Nityananda dasa, April 1st 1971

“Now you are beginning to preach at the universities. That is a very good program, so increase it more and more. It is also a good opportunity for distributing our books. You should give much effort for book distribution; it is such a valuable service. Simply if one will read our Krsna book, Teachings of Lord Caitanya, Nectar of Devotion, and Bhagavad-Gita As It Is, he will surely become a Krsna conscious person. So some how or other distribute these books, either in schools and colleges, libraries, through life membership, book-stores, or wherever else you think they might be accepted. Do so with enthusiasm and determination and Krsna will surely help you.”